Twitter wanted to increase its engagement with new users. To involve new users, we created an education email campaign that was sent out weekly and rotated through a different Twitter action.

We wanted to improve inactive Twitter users with more engaging content to get them to log in and interact with the platform. We created a personalized email showing their stats in a fun and clever way.

Twitter wanted to show all the different interests people can interact with. So we created landing pages to get users to sign up.