Carrie Bain
Copywriter. Comedian.
McCain, the world’s largest manufacturer of frozen potato products, needed to intrigue the foodservice channel with its newest innovation. So we helped McCain connect with operators and culminated on the floor of the world’s biggest restaurant show - The National Restaurant Association Show in Chicago. Over four days, we attracted culinary celebrities, prime coverage across trade channels and, most importantly, almost 700 leads for McCain Foodservice.
We challenged four rising star chefs/restaurant owners to compete in an epic throwdown by creating new themed recipes using McCain Mini Mashers.
Then the winning chefs squared off against nationally recognized celebrity chefs in live events held on the convention floor.
